With iTunes Connect, you can make your content available to customers through the iTunes Store, the Apple Store, and the iBooks Store. This allows you to manage your contracts, pricing, and content availability, while earning commissions.
The iTunesProducer app lets you transfer your music and books to iTunes for free, and iTunes can work with you to manage your marketing plan. Badges let you create links from your website to iTunes. This can also serve as a platform for marketing an app you’ve created; the App Store will provide you with marketing advice while suggesting best practices to help you maximize the value of your product.
Unique experiences.
Some tools allow you to offer unique experiences within the program. For example, you can mix music to ensure it sounds exactly as the artist intended. Some tools also let you create music clips in the AAC iTunes Plus format.
The iBooks Author app, available in the Mac App Store, lets you create interactive books with videos, interactive diagrams, or photo galleries.
The iTunesExtra app lets you add an interactive element to your movies, with bonus content and unique features related to the filmmaking process that you can share with users.
The iTunes Affiliate Program also allows you to create your own podcasts while taking advantage of hundreds of thousands of existing podcasts.
The iTunes U app makes teachers' jobs easier, allowing them to easily organize all their materials in a single app on their iPad, while also enabling direct communication with students—for example, through built-in discussions or a homework submission system.